Privacy Policy

Last Updated: June 12, 2025

Welcome to eBella.ai!

eBella, Inc. (“eBella,” “we,” “us”, or, “our”), a California LLC based in the United States, provides an AI-powered platform to support personal growth, career development, and emotional resilience through our mobile and web applications (the “Apps”), our website www.ebella.ai (the “Website”), and related services (collectively, the “Services”). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, disclose, and safeguard your personal information. By using our Services, you acknowledge that you’ve reviewed and understood this policy. For questions or concerns, reach out to us at privacy@ebella.ai.

1. Information We Collect

1.1. Information You Provide

We collect data you voluntarily share, including:

Account Information: Name, email address, and login credentials. If you sign in via third-party services (e.g., Google, Apple), we may receive limited details like your name, email, or user ID.
Profile Data: Preferences, goals, interests, and optional demographics (e.g., birth date, pronouns). We may request your birth year for age verification purposes.
Content: Text, audio, images, or other inputs you provide while interacting with eBella.
Goal & Habit Tracking: Details you enter about personal growth, career, or wellness objectives.
Payment Information: Billing details processed by third-party providers (e.g., Stripe, PayPal) when you purchase subscriptions; we retain transaction records only.

1.2. Information Collected Automatically

We gather data as you use our Services, such as:

Device & Network Data: Device type, operating system, browser, IP address, approximate location (e.g., city/region), and identifiers (e.g., cookies, mobile ad IDs).
Usage Data: App interactions, features accessed, pages viewed, timestamps, and engagement metrics.
Cookies & Tracking: We use cookies, pixels, and similar technologies for functionality, analytics, and personalization. See our Cookie Policy for details.

Note: We do not collect biometric data (e.g., facial scans) or other sensitive information without your explicit consent.

2. How We Use Your Information

We process your data to deliver and improve the Services:

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We do not sell your personal data to third parties for advertising or other purposes as defined by the California Consumer Privacy Act (CCPA).

3. How We Share Your Information

We disclose data only in these circumstances:

Service Providers: Trusted partners (e.g., cloud hosting, analytics, payment processors) process data on our behalf under strict confidentiality agreements
Professional Advisors: Lawyers, accountants, or auditors, as needed for legal or financial purposes.
Legal Requirements: To comply with laws, court orders, or protect rights, property, or safety.
Business Transfers: During mergers, acquisitions, or asset sales, your data may be transferred with appropriate safeguards.
Aggregated Data: Non-identifiable, aggregated insights may be shared for research or analytics.

We never share private conversations or identifiable personal data with advertisers.

4. How We Share Your Information

We prioritize your security with:

Encryption: Data in transit is protected with SSL/TLS; sensitive data at rest is encrypted.
Secure Storage: Hosted in access-controlled, compliant environments (e.g., AWS).
Access Limits: Role-based controls restrict internal access to authorized personnel only.
Monitoring: Regular audits and threat detection keep our systems robust.

No system is infallible. If a breach occurs, we’ll notify affected users promptly as required by law.

5. Data Retention

We retain your data only as long as needed:

Active Accounts: While you use the Services.
Inactive Accounts: Up to 12 months after last activity, unless deletion is requested sooner.
Legal Obligations: As required by law (e.g., tax records for 7 years).
AI Training: Anonymized data may be retained indefinitely for model improvement.

You can request deletion anytime (see Section 6).

6. Your Rights & Choices

Depending on your jurisdiction, you may have these rights:

Access: Request a copy of your data.
Correction: Fix inaccurate information.
Deletion: Ask us to erase your data (subject to legal exceptions).
Portability: Obtain your data in a structured, machine-readable format.
Opt-Out: Unsubscribe from marketing via email links or settings; opt out of non-essential cookies via browser controls.
Restrict Processing: Limit certain uses of your data (where applicable).

To exercise these rights, email privacy@ebella.ai with your request. We’ll respond within 30 days (or as required by law).

7. Use by Minors

7.1. Age Requirement

Our Services are intended for users 13 and older. We do not knowingly collect data from children under 13 (or under 16 in some regions, per local law). If we discover such data, we’ll delete it promptly within 48 hours, block access, and notify parents if contact information is available, in compliance with the Children’s Online Privacy Protection Act (COPPA). Contact us at privacy@ebella.ai if you believe a minor’s data has been collected.

7.2. Teens (13-17)

Parents should supervise use. For users aged 13-15, we do not sell personal data without affirmative opt-in consent as required by the CCPA (though we currently do not “sell” data under CCPA definitions).

8. International Data Transfers

Based in the U.S., we process data primarily in U.S.-based servers. If you access eBella from outside the U.S., your data may be transferred to and stored in jurisdictions with differing privacy protections. We use safeguards like Standard Contractual Clauses (SCCs) for transfers to the EU/EEA, where applicable.

9. Third-Party Links & Integrations

Our Services may link to or integrate with third-party tools (e.g., calendar apps). These have their own privacy policies, and we’re not responsible for their practices. Review them before use.

10. Changes to This Privacy Policy

We may update this policy to reflect changes in our Services or legal requirements. We’ll notify you via:

Email (if provided);
In-app or Website alerts; or
An updated “Last Updated” date.
Continued use after changes signifies acceptance. Check back regularly.

11. Contact Us

Questions? Reach out:

support@ebella.ai

www.ebella.ai

For California residents invoking CCPA rights or EU/UK residents under GDPR, include “Privacy Rights Request” in your subject line.